If you run a small business, you shall at some point be asked by the customers if they can pay via a credit card. This is why you need to have a credit card payment processing service in place. You need not wait to offer this option to your customers.
There is a global trend where people are shying away from carrying around cash. This means that there are plenty of customers with plastics as their preferred option. You can see why you need to tap into that market before it is too late.
You will find that you gain so much when you opt to have credit card payments as part of your offerings. They, for example, have a legitimizing effect when you link them to the business. This is achieved when you display the logos of all credit cards you accept on your site, and also your store, so that cardholders are aware of your new service. Those logos shall give the business some amount of trust. There is always the increase in customer satisfaction, given the fact that they can see you have their needs well taken care of.
This is also how you get to make more sales. If you only accept cash, you shall have locked out a large group of customers from buying your products and services. But once you get that population on board, you shall manage to make the most sales you can.
This is also how you get to avoid bad checks in some of the payments you receive. With credit card payments, issues such as bad checks and bounced checks shall no longer plague you. Save yourself from having to track down bad payments that were never made. Such losses can prove difficult to recover from.
You shall also enjoy better cash flow. Credit card payments will come with a faster processing and settlement of those payments. You shall have the payments deposited into your accounts in only a matter of days. This is how you get the business better cash flow.
Offering this option also puts you level with the competition. You do not want to be the only one left behind when all other businesses in your region and industry are offering this service. You need all the advantages you can get to beat them and make the most profits you can.
You shall also find that credit cards do not cost you much. Some people will worry that it will cost them too much to have this service in place. There are more companies offering the service, which spells advantage to you. Seeing as there are a lot of them in the market, you can be certain that you will be charged only the least possible amount.